Social networks are gaining power. Today, Facebook is considered a platform for advertising and media, rather than a communication platform, accessed daily by the staggering flow of information monitored by 2 billion users worldwide. Businesses who take advantage of this use the Facebook network to enhance their image, promote their brand, or even make sales.
If we used to consider Facebook as an additional tool for business communication, today, we see great examples of how companies, projects, or specified persons have become popular and succeeded through social networks.
So, if you want to reach a large portion of your audience and to improve the performance, it is essential to work in a consistent and targeted manner with social network communication.
In order to be noticed on Facebook, quality content, and a good product or service are no longer enough. The flow of information on this network is so large that it is found that only 15 per cent of posts per day are seen, and Facebook’s algorithms will soon work to prevent the content of business pages from being displayed without advertising.
Facebook Ads are text or image ads displayed on this social network that, depending on the budget, can reach a substantial portion of your audience. Why is this advertising tool effective?
Facebook Ads allow you to segment your audience across a wide range of age, location, interests, activity, et cetera. This means that you can choose to show your ad only to people who are interested in purchasing your product or service.
Like Google Ads, Facebook advertising is charged for specific results, and optimal solutions allow the lowest cost per result.
Facebook Ads allow you to achieve your desired objectives. This can include awareness-raising, website conversions, content engagement, and et cetera. It is essential to set objectives that are most useful to your business and shape the nature of your advertising based on them.
We are working on various Facebook Ads projects.
We develop strategies that include both content and page administration, as well as the advertising steps required to achieve the objectives. We invest in value-added Facebook advertising and provide detailed reports that allow us to monitor and evaluate the effectiveness of social network campaigns.