In Europe alone, 71 % of people shop online, and this figure is expected to increase over time. This is due to several key factors: a quicker way to shop, convenient payment by card, possibility to buy at any time, a broader assortment, et cetera. As a result, businesses that sell goods simply need to expand their business online. Why is this useful?
For the modern person who is constantly in a hurry and wants to get everything here and now, walking around the shops often takes time. Therefore, they search the Internet for the things they need. Creating an online store will help you attract more people who shop online rather than in physical stores.
By installing special tools, you can track your online store visitors by offering them promotions and discounts, inviting them to sign up for newsletters, and other ways to increase customer loyalty.
If you are a well-known brand, an online store can be an additional sales measure. But for smaller stores located in more remote towns or neighbourhoods, it’s a chance to become more visible and offer their products to a wider audience.
By developing an online store, you can reach larger markets and launch your brand abroad at a reasonably low cost.
Creating an online store and thinking carefully about its digital advertising strategy can help you reach your target audiences, recapture potential customers who have already visited your website, and “catch” people searching for your type of product on search engines. This helps increase sales and company awareness.
Creating an online store requires a lot of work and knowledge.
It is essential to choose experienced professionals who will create a smooth and user-friendly platform and take care of it in the future. We will execute an electronic commerce project of any complexity and build it from scratch, implementing both the software and the design part. All you need is your idea and your task, and we’ll take care of the rest!